Adidas is cutting ties with Kanye West over his recent offensive behavior, report says

Adidas is set to cut ties with Kanye West, now known as Ye, Bloomberg reported Tuesday.

People familiar with the matter told the publication that the sportswear company could announce plans to end its partnership with the rapper as early as Tuesday because of his offensive recent behavior.

Earlier this month, Ye posted an antisemitic tirade on Twitter, including saying he was “going death con 3 on JEWISH PEOPLE.” Twitter locked his account for violating its policies.

Other companies have scrambled to severe ties with Ye, including talent agency CAA and film and TV studio MRC, which was set to release documentary about him that had already been completed.

Adidas did not immediately respond to a request for comment from Insider on Bloomberg’s report.

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