Apple’s AI opportunity is all about the big picture

Apple’s AI opportunity is all about the big picture

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Vector collage of the Worldwide Developers Conference logo.
Image: The Verge

We’ve seen two approaches to AI in mobile tech this year: “AI That’s Not Your Phone” and “AI That Does Random Stuff on Your Phone.”

The “Not Your Phone” group includes devices like the Rabbit R1 and the Humane AI Pin, two small gadgets that sought to make AI more useful by building it into a smaller, simpler gadget. It hasn’t gone very well. Both devices came with big promises to help us get things done without looking at our phone screens. Neither delivered.

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Now it’s time for Apple, like Google and Microsoft before it, to announce a whole bunch of AI features at its annual developer conference today. But the current state of AI on our phones is, well, unimpressive. “AI Doing Random Stuff on Your Phone” includes Google’s generative AI…

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