Category: Creator economy

Reesa Teesa’s ‘Who TF did I marry?’ TikToks are like an audiobook

TikTok’s latest viral superstar is Reesa Teesa, a Georgia woman who posted 50 videos — just under 10 minutes long apiece — chronicling her tumultuous relationship with her ex-husband. That’s over six hours of content, all about a stranger’s experience living with a compulsive liar. But millions of viewers are eating it up, clinging to […] © 2024 TechCrunch. All rights reserved. For personal use…

President Biden has a meme strategy, and it’s leaning on Dark Brandon

President Joe Biden’s reelection campaign has finally set up shop on TikTok. Despite controversy in Congress over the app, TikTok is an indispensable tool for presidential candidates to reach young voters, experts say. “I wasn’t surprised at all to see that the campaign launched a TikTok account, because it would genuinely have been such a […] © 2024 TechCrunch. All rights reserved. For personal use…

13 innovative AI tools that are changing content creators’ work processes, from ideation to production to editing

An AI-generated image of New York City by creator Manasi Arya using Adobe. Manasi Arya Following ChatGPT’s launch in late 2022, several new AI tools have emerged for creators to use. Many tools use generative AI to create more dynamic images, transcribe text, and edit videos. BI asked 18 creator-economy experts to highlight the most promising new ventures. To tap into artificial intelligence or not;…

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