Newsbreak 7 months ago in Around The World, Big Business, distillation, Distilleries, Liquor, Mexico, mezcal, oaxaca, Retail, Spirits, Supply Chain, supply chains, Tequila, Video, video format big business 0 Category: Distilleries
Mezcal is now the fastest-growing liquor in the US. Why aren’t Mexican producers cashing in?
Newsbreak 7 months ago in Around The World, Big Business, distillation, Distilleries, Liquor, Mexico, mezcal, oaxaca, Retail, Spirits, Supply Chain, supply chains, Tequila, Video, video format big business 0 Mezcal has soared in reputation in the US, and main corporations are swooping in to repackage and resell it. It’s left smaller Mexican producers with a fraction of the earnings. Fearful that rules are placing conventional distilling strategies in danger, some have left the business, now calling their product “distilled agave.” The US marketplace for mezcal overtook Mexico’s in 2019. But as demand soars stateside,…