Newsbreak 7 months ago in Apps, Around The World, BI-freelancer, CEOs, contributor 2022, drybar, Franchise, Franchisee, Lauryn Haas, Marketing, Nordic, Retail, Squeeze 0 Category: drybar
The CEO of massage startup Squeeze is borrowing Drybar’s playbook to build a self-sufficient franchise mannequin. Here’s what it looks...
Newsbreak 7 months ago in Apps, Around The World, BI-freelancer, CEOs, contributor 2022, drybar, Franchise, Franchisee, Lauryn Haas, Marketing, Nordic, Retail, Squeeze 0 Brittany Driscoll. Courtesy of Brittany Driscoll Brittany Driscoll is Drybar’s former VP of advertising and the present CEO of Squeeze massage studios. Squeeze borrowed some concepts from Drybar’s playbook, together with extraordinarily selective companion choice. Squeeze additionally mirrors Drybar’s standardized pricing mannequin and kooky branding. When Alli Webb opened the primary Drybar location in Brentwood, California, in 2010, her plan was to concentrate on a…