Category: Small Businesses

It’s all about you: The founder who’s the face of their brand is more likely to succeed in 2023

Tyler Le/Insider Many small-business homeowners depend on social-media advertising and marketing for development and buyer acquisition. But saturated platforms make being “the face of your brand” as a founder a newly necessary tactic. Here’s how three founders reserving more than $1 million in annual income utilizing that technique. Americans love a profitable founder: They embody all the things we maintain pricey about “the American dream”…

She fled her dwelling, abandoned her possessions, and escaped Russian occupation in Kherson. Now, her small business is booming.

Viktoria Kulakova arrange her small business in early 2020. Viktoria Kulakova Viktoria Kulakova’s hometown in southern Ukraine was occupied by Russian forces in February.  Her artisan product business was shuttered and she felt “very real threats” to her life and freedom. But in April Viktoria fled and relaunched her business and she says gross sales are actually booming.  Viktoria Kulakova’s small business was out of…