Category: Sportswear

Lululemon just reported an 85% increase in stock, but don’t expect big holiday gross sales.  Here’s why.

A Lululemon retailer Jeremy Moeller/Getty Image The sportswear firm mentioned Thursday it ordered closely to fulfill demand this yr. CEO Calvin McDonald does not expect to slash costs to clear merchandise.   Increased stock, and comfortable steerage, seemingly contributed to a drop in the corporate’s inventory value.  Lululemon on Thursday reported an 85% year-over-year increase in stock. But not like other companies that plan to discount…

Nike readies the physical release of its first metaverse-driven ‘Cryptokicks.’ Here’s how to get a pair of these real-world sneakers.

Nike’s world headquarters Courtesy Nike Nike’s RTFKT on Monday introduced the upcoming physical release of “Cryptokicks iRL.” The sneakers will probably be the first physical footwear from Nike with roots in the metaverse. Nike will release 19,000 pairs of the footwear, which might finally work together with video video games. Nike’s RTFKT, a buzzy digital collectibles firm, on Monday introduced the upcoming release of the…

Nike’s ambitious environmental goals are being thwarted by sneakerheads and the Jordans, Air Force 1s, and Dunks they love

Leather sneakers are the hottest with customers at trendsetting locations reminiscent of Flight Club in Los Angeles. Wesley Lapointe/Los Angeles Times by way of Getty Images Leather has certainly one of the highest carbon and waste footprints of any sneaker materials. Nike’s leather-based utilization elevated 35% final 12 months due to the demand for iconic sneakers reminiscent of Dunks. Despite 10% discount purpose, Nike’s common…

How Nike’s Air Jordan 1 became — and remained — the most prized lifestyle sneaker

A pair of Off-White Air Jordan 1 Chicagos. AP Photo/Phelan M. Ebenhack Nike on Saturday will launch the Air Jordan 1 Chicago “Lost and Found” Some collectors think about it the “most iconic sneaker of all time.” Here’s how Nike stored the Jordan 1 related for practically 4 many years.  Michael Jordan first wore the Air Jordan 1 practically 4 many years in the past,…

Nike paid male employees $11,000 more than their female coworkers, newly unsealed court documents allege. Nike disputes the number and...

Nike’s world headquarters Courtesy Nike The declare was made in a sweeping gender discrimination lawsuit filed in 2018. The alleged pay hole had been sealed in court information. It was unsealed after a court problem.  Nike has disputed the calculation and mentioned it is achieved pay parity.  Nike employees had an alleged gender pay hole of $11,000 between 2015 and 2019, in accordance with newly…

Nike employees had a gender pay gap of $11,000, newly unsealed court documents allege. The company says the number is...

Nike’s world headquarters Courtesy Nike The declare was made in a sweeping gender discrimination lawsuit filed in 2018. The alleged pay gap had been sealed in court data. It was unsealed after a court problem.  Nike has disputed the calculation and mentioned it’s achieved pay parity.  Nike employees had an alleged gender pay gap of $11,000 between 2015 and 2019, in response to newly unsealed…

Kanye West spent 9 years with Adidas — see how the Yeezy brand went from nearly $2 billion in sales to $0...

Jonathan Leibson/Getty Images; Rachel Mendelson/Insider Adidas introduced an endorsement deal with Kanye West in November 2013.  By 2019, Adidas sales of his Yeezy model eclipsed $1 billion yearly.  In October, in the wake of antisemitic feedback, Adidas ended the partnership.  In November 2013, Adidas sales in North America, the most crucial territory for sportswear sales, had been down 1% for the 12 months. Across the…