I tried Misfits Market, the online produce store for “funny-looking” veggies. I won’t be reordering.

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Misfits Market test
  • Misfits Market sells “funny-looking” organic produce online through weekly delivery boxes.
  • I tried out the service and found the fruits and vegetables were fine, but I didn’t save any money.
  • It’s a smart idea with good marketing, but it doesn’t make sense for my lifestyle. 
Food prices are up more than 13% over the same time last year, and many people are changing up grocery shopping habits to find better deals.

Whole Foods Market Daily Shop fresh fruit section
The fresh fruit section.

Source: Insider

I try to eat a lot of in-season fruits and vegetables, so I decided to try out Misfits Market and see if it might be a good way to get affordable produce.

Misfits Market
Misfits Market has raised more than $525M in funding. It announced plans Wednesday to buy Imperfect Foods.

The company has raised over $500 million in funding with the pitch of selling produce that’s “too big, too small, or just sort of funny-looking,” that would otherwise go to waste.

Misfits market
In September, Misfits Market announced plans to acquire competitor Imperfect Foods for an undisclosed amount, allowing them to better compete with brick and mortar grocery retailers.

Imperfect Foods produce packed inside a pink box.

Source: Insider

I visited the Misfits Market website to sign up, where I chose a weekly grocery plan over the a la carte option.

Misfits Market
When you sign up for weekly deliveries, you’ll get a specific day each week with a three day shopping window.

Misfits Market
When you’re within the window, there are hundreds of foods and drinks to scroll through and add to your cart.

Misfits Market
The selection isn’t huge, but it covers most things I’d want in a regular grocery trip.

Misfits Market website
I liked the availability of seasonal items, like squash.

Misfits Market website
Each item has a stated price and information about how much it is discounted from typical market price.

Misfits Market website
It’s not clear exactly where this information comes from, because I can buy whole organic carrots at Walmart in my area for 96 cents per pound, less than the $1.19 price from Misfits Market.

Carrots walmart
Each item also comes with suggestions for how to prepare it, which is nice but not really necessary for basic vegetables like carrots and onions.

Misfits Market website
Your order automatically ships on the selected date, either with groceries you’ve specifically selected or an automatic list if you don’t change it.

Misfits Market test
I went with the suggestions for my first box, including blackberries, zucchini, and cherry tomatoes.

Misfits Market test
It came out to just over $40 after my first order discount, including shipping.

Misfits Market test
Misfits Market texted me when my order shipped and when it was delivered, which I appreciated.

Misfits Market test
The box was sitting in my apartment building’s doorway by the time I received the text. It was decorated with misshapen fruit, which I thought was cute.

Misfits Market test
I think the branding is very clever; it makes you feel like you’re doing something good by buying this “sometimes normal” produce.

Misfits Market test
Inside there were several layers of packaging and isolation to keep everything cold.

Misfits Market test
There was an ice pack, some styrofoam, and lots of cardboard.

Misfits Market test
Everything looked to be in good condition when I finally got past the packaging.

Misfits Market test
I started unpacking, and everything looked about how I expected it should.

Misfits Market test
As promised, some of the produce looked a little non-standard, but fine.

Misfits Market test
Some of the bell peppers were smaller than the ones I typically buy at the grocery store, but I expected that.

Misfits Market test
Everything seemed very fresh except for one pepper that was soft in some spots, but parts of it were still salvageable.

Misfits Market test
The broccoli was much more stalk than flower, which isn’t my favorite part to eat but I made it work.

Misfits Market test
Overall I thought the quality of the produce was mostly good.

Misfits Market test
Prices were a bit more than I usually pay, but not to a huge degree.

Misfits Market test
I live in an area with a lower cost of living than many cities, so it’s possible some shoppers would see more savings if they live in higher cost areas.

Misfits Market test
The main issue I had was just with the volume of food.

Misfits Market test
I live in a household of two people, so even with large batches of soups and stir frys this is a lot of food to get through before it spoils.

Misfits Market test
I probably wouldn’t order a smaller amount though, because I wanted to hit a certain amount of food to make the shipping costs feel worthwhile.

Misfits Market test
The other disadvantage of buying perishable food this way is that, of course, you don’t necessarily get to pick the freshest items.

Misfits Market test
None of the items I got had spoiled, but it would have been nice to have a longer window to use them.

Misfits Market test
It’s the same reason that I don’t like to buy milk through a grocery pickup service anymore, because I like to choose the one with the latest expiration date.

Misfits Market test
Overall I love the idea of Misfits Market and avoiding food waste, but I think it would only make sense in very specific situations, and mine isn’t one of them.

Misfits Market test

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