LG’s $100,000 rollable OLED TV is canceled

LG’s $100,000 rollable OLED TV is canceled

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lg signature oled tv r on a platform fully unfurled.
Say goodbye to LG’s rollable TV — for now. | Photo by Chris Welch / The Verge

LG is no longer making the Signature OLED R TV that rolls down and hides in its stand, according to Chosun, which reports LG has already repurposed the manufacturing line for other TVs.

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Customer interest in TVs that can disappear in their living room space has been growing, as evidenced by Samsung’s popular Frame TVs that can transform into wall art. But at $100,000 for a 65-inch 4K TV, LG’s rollable screen was too expensive to explain away as a possibly frivolous purchase and too small to fit the lifestyles of people who might be able to afford it.

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GIF: Chris Welch The Verge

Hiding away and not coming back.

LG Display showed off a prototype rollable OLED TV at CES 2018, and another concept left Verge r…

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