Samsung says Bixby’s still not dead

Samsung says Bixby’s still not dead

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Samsung Galaxy S24 Ultra shown from top down on a shelf with screen on.
Are you there, Bixby? | Photo by Allison Johnson / The Verge

Bixby’s not dead yet, apparently. A Samsung executive tells CNBC that the company is “working so hard” to equip its voice assistant with AI features, suggesting that the company sees the likes of Gemini as competition — not a replacement.

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That’s good to know, because some of us were starting to wonder. Earlier this year as Samsung announced a boatload of new generative AI features for its flagship phones, its voice assistant was scarcely mentioned. Samsung and Google also made a big deal about the Galaxy S24 phones using Gemini Nano — Google’s on-device AI model. It wouldn’t have been a stretch to see Samsung replace Bixby with Google’s Gemini-powered assistant, but apparently, that’s not the plan.

Samsung’s Won-joon Choi, executive…

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