The new US Bank Shopper Cash Rewards card is now open to applications — and its earning rate of up to 6% cash back at popular retailers like Amazon, Walmart, and Target is tough to beat

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• US Bank is now taking applications for its new U.S. Bank Shopper Cash Rewards™ Visa Signature® Card.
• Cardholders can earn up to 6% cash back on purchases made at popular retail brands (like Amazon, Walmart, Chewy, and more) up to quarterly limits.
• It also offers 3% cash back in an everyday category of your choosing, 5.5% back on travel booked through US Bank Reward Center, and 1.5% back on everything else.
• Read Insider’s guide to the best rewards credit cards.

US Bank has launched a brand-new cash-back credit card, and it has the potential to earn cardholders hundreds in cash back every year. The U.S. Bank Shopper Cash Rewards™ Visa Signature® Card has high earning rates at popular merchants (such as Amazon, Disney, Lowe’s, and Target) and a generous welcome bonus offer, so this could be a very good card for folks who spend a lot on certain categories.

New cardholders can earn a U.S. Bank Shopper Cash Rewards™ Visa Signature® Card. Plus, you can earn up to 6% cash back (with spending limits) in two eligible categories you can choose each quarter, and up to 3% back in another eligible category. There’s an annual fee of U.S. Bank Shopper Cash Rewards™ Visa Signature® Card.

One cool feature of the U.S. Bank Shopper Cash Rewards™ Visa Signature® Card is a pilot program US Bank is testing. While supplies last, select cardholders will receive a version of the card with unique LED-powered technology that lights up the US Bank logo during contactless transactions. That’s the first time we’ve seen this on a credit card, and it’s sure to turn heads when you make purchases.

Here’s what to know about the U.S. Bank Shopper Cash Rewards™ Visa Signature® Card to help you decide if it’s a good fit for your wallet.

We’re focused here on the rewards and perks that come with each card. These cards won’t be worth it if you’re paying interest or late fees. When using a credit card, it’s important to pay your balance in full each month, make payments on time, and only spend what you can afford to pay.

US Bank Shopper Cash Rewards Visa Signature Card details

Along with a welcome bonus of a U.S. Bank Shopper Cash Rewards™ Visa Signature® Card, the U.S. Bank Shopper Cash Rewards™ Visa Signature® Card earns bonus cash back at popular retailers. You must choose which two retailers you’d like to earn the most cash back in (6%) based on where you do the majority of your shopping, and another “everyday” (3%) category you can change every quarter.

But keep in mind that some bonus spending categories have spending limits. 

Here’s what you’ll earn with the U.S. Bank Shopper Cash Rewards™ Visa Signature® Card: 

• 6% back at two eligible retailers of your choice, up to $1,500 spent in combined purchases each quarter (then 1.5% back)
• 5.5% back on prepaid car and hotel reservations booked through the US Bank Rewards Center
• 3% back in a popular spending category of your choice (wholesale clubs, gas and EV charging stations, or bills and home utilities), up to $1,500 each quarter (then 1.5% back)
• 1.5% cash back on all other eligible purchases

Don’t worry if you’re shopping preferences change, as cardholders get the flexibility to change their spending categories every quarter. 

Earning potential breakdown

A $1,500 quarterly cap equates to around $375 spent per month. Lots of folks spend about that much in stores like Amazon and Walmart each month anyway, so maximizing rewards will be attainable for a majority of cardholders.

When you earn 6% back at two eligible retailers of your choice each quarter (up to $1,500 in combined purchases), you can earn up to $90 in bonus cash back each quarter and up to $360 per year.

Similarly, the 3% back everyday category of your choice (up to $1,500 per quarter) can earn up to $45 in bonus cash back per quarter and up to $180 per year. 

That means you can earn up to $540 in bonus cash back each year — plus whatever you earn on prepaid US Bank Rewards Center travel bookings (5.5%) and on all other purchases (1.5%).

Is the US Bank Shopper Cash Rewards card worth it?

The U.S. Bank Shopper Cash Rewards™ Visa Signature® Card charges an annual fee of U.S. Bank Shopper Cash Rewards™ Visa Signature® Card, making it a no-brainer for the first year. Beyond that, you’ll have to calculate whether you spend enough on the card to make the annual fee worth paying.

As calculated above, if you’re able to maximize the 6% and 3% categories on the card, you’ll come out well ahead, even with the annual fee. This makes the U.S. Bank Shopper Cash Rewards™ Visa Signature® Card a strong alternative to other cash-back cards, particularly the Amazon Prime Rewards Visa Signature Card (5% back at Amazon with a Prime Membership) and U.S. Bank Cash+® Visa Signature® Card (5% back on two eligible choice categories each quarter up to spending limits). 

It’s also very competitive with the Blue Cash Preferred® Card from American Express, which earns 6% back on the first $6,000 in U.S. supermarket spending each year (then 1% back), 6% back on select U.S. streaming services, 3% back on U.S. gas stations and transit, and 1% back on all other eligible purchases (cash back is earned in the form of Rewards Dollars).